The villagers bore the name "F***ingers," compounding the already wounded pride of the residents.


A name holds profound significance in shaping the identity of both individuals and locations. Often, names are intertwined with personal, cultural, familial, and historical connections. Some places derive their names from nearby rivers, majestic mountains, or revered temples. However, in Austria, one village endured decades of embarrassment due to its name. The advent of the internet and the rapid proliferation of social media exacerbated the situation for the village formerly known as F***ing, which officially changed its name to Fugging in 2021. This decision came after enduring years of relentless mockery.

As per a historical report from The Guardian, Fugging is situated approximately 260 kilometers west of Vienna, the capital of Austria. With the emergence of travel influencers, notably from English-speaking regions, this once-favored destination for tourists began to experience negative publicity. These travel bloggers would capture images of themselves near the village's entrance and exit signposts, prominently displaying the word F***ing, and share them across various social media platforms. The rampant theft of dozens of these signposts compelled local authorities to take measures, elevating them to a height of 2 meters and embedding them in concrete to deter further thefts when replacing them.

Fugging is situated within the municipality of Tarsdorf, located to the north of Salzburg and in proximity to the German border. The village, with its official habitation dating back to approximately 1070, is believed to have derived its name from a local nobleman named Adalpert von Vucckingen. However, local folklore offers an alternative narrative, suggesting that the settlement may have been founded by a Bavarian aristocrat named Focko in the sixth century, as reported by The Guardian.